For Businesses

Helping Clients Integrate Voice of the Customer Data Into Strategic Planning

Special Reports

  • Despite advances in privacy laws and online practices by businesses, consumers believe they're losing control of their online privacy, no matter how old they are or where they live. Curiously, though, younger people are becoming more attuned to the risk to their privacy and are openly admitting to falsifying information to protect themselves online.

  • The global auto industry is in the midst of dramatic growth and change, the likes of which it hasn't experienced since the industry's inception. While annual vehicle sales in the world's mature auto markets have mostly plateaued, a new set of emerging markets -- with larger and younger populations, rapidly growing economies, and low vehicle-ownership rates -- have become the engine for growth.

  • Getting the right information depends on asking, listening, and watching. Of course, asking is the easy part, and is what most survey research is designed to do. But it is not enough to simply ask what customers think about your brand or how satisfied they are with your products or services. You also need to listen to what they say and watch what they do.

  • J.D. Power and Associates 2012 Social Media Usage StudySM has been piloted to examine how consumers are currently using social media to interact with companies and to understand the current social media practices employed.